That we love making more sustainable choices is as plain as a pikestaff. Or as we say in Swedish: klart som korvspad!

All our products are thoughtfully designed with both people and planet in mind. We are passionate about making long-lasting, fun comfy clothes that can be passed on from kid to kid, generation by generation. Therefore, we solely source more sustainable materials in high quality such as GOTS-certified organic cotton and GRS-certified recycled polyester.

The result? A seasonless and co-ordinated collection of colours and quirky patterns, easy to mix and match. In a simple design to reduce fabric consumption and smart use of innovations such as extended size solutions. All aiming for prolonged longevity. Or as we like to say, to let children love their clothes for longer.

We always believe in letting every kid choose their very favourite Minories pieces, without any gender limits. This also simplifies passing on selected treasures to siblings and friends.

Join our journey on becoming more transparent to be able to tell you how each and every product is made, and where. We look forward to sharing our progress. Ending on a humble note, we wish our clothes to be a good choice both for the environment and the little Minories wearing them.🐨